Iteration, Iteration

Angelina Coble with new desert tortoise test panels

If there is one thing I've learned working with Neal Hitch these past few years it is "iteration, iteration, iteration".  Did something work? How can it work better?  What can you tweak to get more interaction?  Did something not work? Why not? What can you change?

This week I designed the second generation of our test sign panels to see what people wanted in outdoor signage. I took all of the comments and feedback we received from visitors on the original roadrunner panels and made a set of panels that took these comments into account, while still asking visitors to think of what it was they liked in different signs.  

Some comments were the same across the test signs: everyone liked the habitat range maps, the footprint examples (despite my bad artist's rendition!), and some of the fun facts.  While most people were leaning towards the flip signs by the end of the first test, it was still mixed enough that I decided to test both single panel and flip signs again to get a larger audience feedback.  

Angelina Coble writing sign prompt

The biggest thing that I changed was to include audience prompts.  Apparently it wasn't obvious enough in the first round of test panels that we wanted visitors to give their opinions of the signs, or certain features they liked best about the different signs, even though we seeded comments on each of the boards to act as prompts.  So, this time I wrote out specific questions on the top of each sheet.  The hope is that this will further prompt visitors to give the opinions I'm interested in, that will play into future sign design.  Hopefully it will also help people to understand that they are being given options to choose which they like best, something that seems to not have always been clear in the first round.  Even when docents explained the roadrunner signs and encouraged people to write down specifically what they liked, often they would simply put "I like this one best", leaving it up to us to guess what it was they liked about a particular test sign.  Visitors who toured the exhibits on their own seemed less likely to write on the panels, suggesting further prompting was needed to encourage people.

Prompt for visitor engagement

 These early test signs are certainly basic in many ways.  I'm no graphic designer, and personally I think it shows.  I've mounted the panels on cardboard and people will use basic sharpies to write their thoughts on paper.  But I don't think that early iterations are necessarily about sharp designer looks.  They are about engaging visitors in any way possible, and encouraging both staff, volunteers, and visitors to think about the content they want in a finished product.  And then taking those comments, sharpening the test product, and trying it again until you've got exactly what people want.

Ceramic Re-housing Project

One side of IVDM's Visible Storage Exhibit. Local ceramic vessels

While there is probably no way to be completely "earthquake proof", we've been working to ensure that we minimize the risks to both our visitors and our collections.  Now that about half of the ceramics collection held here at the Imperial Valley Desert Museum are in a permanent Visible Storage exhibit, we can begin to re-house the remaining ollas.

When I came to the museum nearly four years ago, the collection of over 200 ceramic vessels (locally called "ollas") were all being held in a back storage room in climate controlled conditions.  The plan was to build an exhibit that would allow as many as possible to be put into an exhibit that would emphasize the importance of the vessels and ensure that the public benefitted from the collection through education and research.  The back storage room contains shelves bolted into the walls, each vessel was on a stand, and each shelf had barriers to prevent objects moving off the shelf in the event of an earthquake.

Gaylord archival fold-out box and padding

With almost half the collection now on display, this week we began a new project: putting the remaining ollas in safer housing.  We worked with Nancy Odegaard from Arizona State Museum and bought archival artifact boxes with slide-out trays and drop-out fronts.  Each of the smaller ceramic vessels would get a box, which would also be cushioned with non-reactive foam padding.

Edgar Bernal Sevilla applying label with photograph

Labels were made with not only information like the accession number, but also a photograph of the vessel.  Between images in the PastPerfect database and images on the labels, we are ensuring that minimal handling and moving of the artifacts will happen in the future.  Less handling and added cushioning increases the stability and safety of the vessels.  The boxes will also allow for more space-efficient storage, which will increase our artifact storage capacity as a whole.

Frank Salazar re-housing small ceramic 

Once back on the anchored shelves, shelf barriers are returned to cover the open sides of the shelf.  Until we can afford expensive shelving with fancy barriers or doors, this "poor museum's method" will increase the security and safety of those ceramics not on display.

New boxes on shelf, with labels, before shelf barriers. More space efficient & safer for ollas

The project is being done by myself; Frank J Salazar III, our Cultural Collections and Programs Manager; and staff member Angelina Coble.  Supplies for the project were funded through a National Endowment for the Humanities Preservation Assistance grant.    

Interpretive Planning & Roadrunners

One challenge every museum, gallery, visitor center, park, etc. has is: what do people want vs what do we think they want? Sometimes they are similar, but sometimes surprisingly different!

Over the last few months we've been working on our next 5 year strategic plan.  Everyone we've talked to wants to see walking trails, outdoor exhibits, art, interpretive panels, and learn about the geology, fauna, and flora of the region.  They want to know what they are looking at when they go out exploring on their own.  That connection between people and the desert has been at the heart of the new permanent exhibits we've designed.  Through different mediums, visitors interact with the desert inside the museum and learn more about what they see in their day to day lives.  Taking this theme outdoors is a perfect next step.

But what does that mean in practical terms? We know we want to develop easy walking trails that people can wander and explore on their own.  What do they want to learn about when they are outside? Is it the same as what we want them to take away from the experience?  Among the many plans are interpretive signs to identify native plants, their desert adaptations, and their cultural uses.  But what about local animals?

Local Greater Roadrunner

A roadrunner has recently moved into the museum neighborhood and become a big favorite on our Facebook page.  So it made sense to me to start thinking about animal signs inspired by our roadrunner.

Same info, 4 ways of presenting it. What do visitors want?

I have no illusions about my abilities as a graphic designer- I don't have any.  But that doesn't mean I can't start testing ideas to see what information our visitors want.  In fact, that's exactly what I should do before bringing in the graphic designers.

 A little roadrunner research later and I made 4 different versions of a sign.  All had most of the same information, with small changes. Two had a map of the Greater Roadrunner's range in North America, two didn't. Two were single panels, two were flip panels.   Which would people prefer?

Single panel with tracks. So far everyone likes the tracks idea

I invite all our visitors to look at the 'panels' and write their opinions on paper around the panel.  What do people like about each sign? After getting a decent visitor sample I'll be able to take these comments and adjust the panels accordingly.

 For example, only one of the panels includes pictures of roadrunner tracks.  That was something I was sure I wanted in the final interpretive panel, but would visitors want it too? So far the tracks have gotten the best response.

Single panel, no tracks. So far the least popular

What's been very interesting is how divided people are on the idea of single panel vs flip panel.










Some like the flip because it allows hands-on interaction as well as more space for more information.  Others hate the flip idea and just want a single panel they can glance at to see if they are interested.

Flip sign version 1- open to see what animal we're talking about

Which idea will win out? That's up to the visitors!

Flip sign version 2- picture on cover let's you decide if you want more info

Experiments with Beads and Ceramics

Visible Storage Cases, with ollas

Visible Storage Cases, before ollas

When designing an exhibit, there are innumerable details, concerns, and concepts to keep in mind. These range from what is best for the artifact to how best to convey the exhibit's message to the general public.   The Imperial Valley Desert Museum acts as the steward to a collection of over 200 ceramic artifacts, locally called ollas, from Imperial and eastern San Diego Counties.  An entire blog post can be devoted to the conversations on how the ollas should be displayed for cultural sensitivity and education purposes(and hopefully I will write that post soon).  This blog looks at the purely physical and conservation aspect of creating an exhibit for breakable ceramics in an earthquake prone area.  

From the beginning of the design phase, we knew we wanted to mount the ollas in a sand-like material that would absorb movement instead of placing them on any kind of stand or shelf. While that would allow a larger number to be put on display and create interesting visuals, the threat of earthquakes ensured that we wanted to keep the ceramics all on one level.  We knew we wanted the olla display to remind people of seeing them out in the desert, with a large photographic mural by Michael Field as the background to help create that illusion.  

Thanks to a Preservation Assistance Grant from the National Endowment for the Humanities, we were able to have Dr. Nancy Odegaard from the Arizona State Museum act as a consultant on this project.  The original idea of putting the ollas in sand, as they had been found in archaeological sites and would have most likely been placed while in use, was vetoed.  Sand posed a number of problems from a preservation standpoint. It's abrasive, and would over time interact with the ceramics, leaching minerals from the clay.  Eventually, Dr. Odegaard suggested smooth, non-reactive glass beads roughly the size of grains of sand.  Dr. Odegaard and Jessica Brody worked with Swarco Industries, which manufactures "reflective glass beads for reflective highway safety applications."  After seeing several samples, one variety of glass bead (FP96 Ty-III glass beads) was selected to be used as the base for the ollas.  A grant from the local Bureau of Land Management, the NEH Preservation Assistance grant, and a generous donation of materials from Swarco meant that the museum was able to get 120 square feet of beads to stand 1.5-2 inches deep (180 gallons of beads!) to become the olla base.

The case was built and installed by Weldon Exhibits, with a panoramic photograph by Michael Field in sepia tones as the background.  Director Neal Hitch built the individual plinths that would create slightly different heights for some ollas without placing them in danger from earthquakes.  Then came the careful and nerve-wracking process of moving ollas from the museum's storage room to their new home in the permanent exhibit- which Dr Hitch and I spent over a week doing after the museum was closed for the day.  The beads cushion the ollas well, and can be moved almost as easily as sand in order to create small depressions for individual ceramics to rest.  

The end result was that over 100 intact or nearly intact ollas were able to be moved from backroom storage to being on display for the first time in almost 40 years.  While I'm hoping we won't have to test the theory anytime soon, they are in the most earthquake safe display we could develop.  The surprising result was how amazing the cases look.  The beads reflect display lighting and seem to glow and sparkle, making the ollas look as if they are jewelry on display.  The beads manage to look similar to sand, creating the desired "natural" desert look. They also, in the words of one Kumeyaay elder, "sparkle like quartz.  Those of us that are old believe in magic and we see that in the sparkles." 

Close up of glass beads and small olla

Ollas on display with glass bead base.